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Libros de: Elsevier Science Publishers
Mostrando 221 libros encontrados. (12 páginas).
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Film Marketing
Kerrigan, Finola
Elsevier Science Publishers (2009)
- EAN: 9780750686839
- Páginas: 276
- Fecha de edición: 2009
pvp.34,25 €
Disponible entre 11 y 20 dias
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) ...
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Hanbook Of Statistics 29a "Sample Surveys: Design, Methods And Applications"
Sample Surveys: Design, Methods And ApplicationsPfeffermann, Danny
Elsevier Science Publishers (2009)
- EAN: 9780444531247
- Páginas: 722
- Fecha de edición: 2009
pvp.240,25 €
Disponible entre 11 y 20 dias
This new handbook contains the most comprehensive account of sample surveys theory and practice to date. It is a second volume on sample surveys, with the goal of updating and extending the sampling volume published ...
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Handbook Of Statistics 29b "Sample Surveys: Inference And Analysis"
Sample Surveys: Inference And AnalysisPfeffermann, Danny
Elsevier Science Publishers (2009)
- EAN: 9780444534385
- Páginas: 666
- Fecha de edición: 2009
pvp.240,25 €
Disponible entre 11 y 20 dias
This new handbook contains the most comprehensive account of sample surveys theory and practice to date. It is a second volume on sample surveys, with the goal of updating and extending the sampling volume published ...
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Relationship Marketing In Sports
Buhler, Andre
Elsevier Science Publishers (2009)
- EAN: 9780750684958
- Páginas: 208
- Fecha de edición: 2009
pvp.38,85 €
Disponible entre 11 y 20 dias
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business ...
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Managing Volunteers In Tourism "Attractions, Destinations And Events"
Attractions, Destinations And EventsHolmes, Kristen
Elsevier Science Publishers (2009)
- EAN: 9780750687676
- Páginas: 328
- Fecha de edición: 2009
pvp.41,15 €
Disponible entre 11 y 20 dias
Volunteer tourism is one of the fastest growing trends in the tourism industry. From volunteering at mega events like the Olympics to cultural festivals or museums, the phenomenon of volunteer tourism is increasing on a ...
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Management Accounting In Enterprise Resource Planning Systems
Grabski, Severin
Elsevier Science Publishers (2009)
- EAN: 9781856176798
- Páginas: 180
- Fecha de edición: 2009
pvp.43,65 €
Disponible entre 11 y 20 dias
Current evidence points to management accountants using traditional software (such as spreadsheets) for budgeting, ABC, balanced scorecards and other performance management techniques independent of, rather than integrated with Enterprise Resource Planning (ERP) Systems. While there ...
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The Benchmarking Book "Best Practice For Quality Managers And Practitioners"
Best Practice For Quality Managers And PractitionersStapenhurst, Tim
Elsevier Science Publishers (2009)
- EAN: 9780750689052
- Páginas: 450
- Fecha de edición: 2009
pvp.50,95 €
Disponible entre 11 y 20 dias
With growing demands for increased operational efficiency and process improvement in organizations of all sizes, more and more companies are turning to benchmarking as a means of setting goals and measuring performance against the products, ...
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Accounting Essentials For Hospitality Managers
Guilding, Chris
Elsevier Science Publishers (2009)
- EAN: 9781856176675
- Páginas: 288
- Fecha de edición: 2009
pvp.43,95 €
Disponible entre 11 y 20 dias
For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business, yet understanding is crucial for success. Using an 'easy to read style, this book provides a comprehensive ...
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Qualitative Research In Sport Management
Edwards, Abigail
Elsevier Science Publishers (2009)
- EAN: 9780750685986
- Páginas: 256
- Fecha de edición: 2009
pvp.40,95 €
Disponible entre 11 y 20 dias
Qualitative Research in Sport Management is the first book of its kind to produce a unique and ground-breaking work which brings together valuable research designs. In each design the text provides a concise guide to ...
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Cult Of Analytics: Driving Online Marketing Strategies Using Web Analytics
Jackson, Steve
Elsevier Science Publishers (2009)
- EAN: 9781856176118
- Páginas: 240
- Fecha de edición: 2009
pvp.39,95 €
Disponible entre 11 y 20 dias
"The Cult of Analytics" enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web ...
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Finance Director'S Handbook
Morris, Glynis
Elsevier Science Publishers (2009)
- EAN: 9780750687010
- Páginas: 500
- Fecha de edición: 2009
pvp.138,00 €
Disponible entre 11 y 20 dias
Financial reporting is becoming more onerous and complex, particularly for listed companies. Accounting scandals have led to a greater regulatory focus on the role of audit committees, non-executive directors, risk management and internal control which ...
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Fundamentals Of Risk Management For Accountants And Managers "Tools And Techniques"
Tools And TechniquesCollier, Paul
Elsevier Science Publishers (2009)
- EAN: 9780750686501
- Páginas: 328
- Fecha de edición: 2009
pvp.67,45 €
Disponible entre 11 y 20 dias
Both financial and non-financial managers with accountability for performance at either a strategic level or for a business unit have responsibility for risk management, in terms of failing to achieve organisational objectives. "Fundamentals of Enterprise ...
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Strategic Marketing Planning
Gilligan, Collin Wilson, Richard
Elsevier Science Publishers (2009)
- EAN: 9781856176170
- Páginas: 544
- Fecha de edición: 2009
pvp.50,30 €
Disponible entre 11 y 20 dias
"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of ...
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Contemporary Tourism "Diversity And Change"
Diversity And ChangeCohen, Erik
Elsevier Science Publishers (2004)
- EAN: 9780080442440
- Páginas: 400
- Fecha de edición: 2004
pvp.116,40 €
Disponible entre 11 y 20 dias
This volume brings together Cohen's principle articles on the sociology of tourism, published over the last three decades. Part one collects his major theoretical papers, starting with the pioneering articles of the 1970's, which contributed ...
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Entrepreneurship And Small Business Management In The Hospitality Industry
Lee-Ross, Darren
Elsevier Science Publishers (2008)
- EAN: 9780750684484
- Páginas: 304
- Fecha de edición: 2008
pvp.43,25 €
Disponible entre 11 y 20 dias
Divided into four sections, "Entrepreneurship and Small Business Management in the Hospitality Industry" takes an intuitive step by step progression through each stage of the entrepreneurial process: Context, theoretical perspectives and definitions; the entrepreneur and ...
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Financial Planning Using Excel Forecasting, Planning And Budgeting Techniques
Nugus, Sue
Elsevier Science Publishers (2009)
- EAN: 9781856175517
- Páginas: 240
- Fecha de edición: 2009
pvp.41,12 €
Disponible entre 11 y 20 dias
This book covers all aspects of budget preparation, from designing and creating a budgetary control system, consolidating data and working with spreadsheets. Now fully updated to include the latest version of Excel, Excel 2007 and ...
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Mathematical Modelling And Numerical Methods In Finance
Bensoussan, Alain
Elsevier Science Publishers (2009)
- EAN: 9780444518798
- Páginas: 684
- Fecha de edición: 2009
pvp.230,88 €
Disponible entre 11 y 20 dias
Mathematical Finance is a prolific scientific domain in which there exists a particular characteristic of developing both advanced theories and practical techniques simultaneously. "The Handbook in Mathematical Finance" addresses the three most important aspects in ...
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Internet Marketing a Practical Approach
Charlesworth, Alan
Elsevier Science Publishers (2009)
- EAN: 9780750686846
- Páginas: 386
- Fecha de edición: 2009
pvp.49,86 €
Disponible entre 11 y 20 dias
"Internet Marketing" is the first book to offer students a hands-on, coal-face guide to Internet marketing tactics. Unlike other texts, it addresses not only eMarketing strategy but all basic issues surrounding its implementation and use. ...
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International Tourism Cultures And Behavior
Reisinger, Yvette
Elsevier Science Publishers (2009)
- EAN: 9780750678971
- Páginas: 464
- Fecha de edición: 2009
pvp.31,95 €
Disponible entre 11 y 20 dias
In recent years, there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material ...
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International Business Control, Reporting And Corporate Governance "Global Business Best Practice Across Cultures, Countries And Org"
Global Business Best Practice Across Cultures, Countries And OrgNurdin, Georges
Elsevier Science Publishers (2008)
- EAN: 9780750683838
- Páginas: 240
- Fecha de edición: 2008
pvp.42,40 €
Disponible entre 11 y 20 dias
This book is designed to help Business Controllers/Accountants/Finance Directors/Bankers/Financial Analysts/Business Consultants to understand that International Business Control is much more than just a business being IFRS and US GAAP compliant, or just an extension of ...
