Malhotra, Naresh

2009 Prentice-Hall International Ed

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research ...

2008 Prentice-Hall International Ed

2008 Prentice-Hall International Ed

Investigación de mercados cuenta con un enfoque práctico y aplicado y ofrece una cobertura equilibrada de material tanto cualitativo como cuantitativo. Refleja las tendencias actuales del marketing internacional, la ética y la integración de Internet. ...

2007 Prentice-Hall International Ed

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

2007 Sage Publications

Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winning scholar internationally hailed as a leading authority on market research.Naresh Malhotra offers academics a nuanced ...

2005 Prentice-Hall International Ed

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies ...

2004 Prentice-Hall International Ed

El objetivo de esta obra es proporcionar un texto sobre investigación de mercados que sea integral, práctico, aplicado y gerencial y que presente una cobertura equilibrada de material, tanto cualitativo como cuantitativo. Este libro ha ...

2003 Prentice-Hall International Ed

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from ...