Tu pedido
Malhotra, Naresh
Libros de: Malhotra, Naresh
Mostrando 10 libros encontrados. (1 páginas).
-
Marketing Research "Applied Insight"
Birks, David F. Malhotra, Naresh Nuna, Daniel
Prentice-Hall International Ed (2020)
- EAN: 9781292308722
- Páginas: 951
- Fecha de edición: 2020
pvp.86,50 €
Disponible entre 11 y 20 dias
Understand theory and application of marketing research in a European context
Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on ... -
Marketing Research "An Applied Orientation"
Malhotra, Naresh
Prentice-Hall International Ed (2019)
- EAN: 9781292265636
- Páginas: 890
- Fecha de edición: 2019
pvp.89,50 €
Disponible entre 11 y 20 dias
For undergraduate and graduate courses in marketing research.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step ... -
Marketing Research "An applied approach"
Birks, David F. Malhotra, Naresh Nuna, Daniel
Prentice-Hall International Ed (2017)
- EAN: 9781292103129
- Páginas: 976
- Fecha de edición: 2017
pvp.66,04 €
Disponible entre 11 y 20 dias
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why ...
-
Essentials of Marketing Research "A Hands-On Orientation"
Malhotra, Naresh
Prentice-Hall International Ed (2014)
- EAN: 9781292060163
- Páginas: 468
- Fecha de edición: 2014
pvp.71,97 €
Disponible entre 11 y 20 dias
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a ...
-
Investigación de mercados "Conceptos esenciales"
Malhotra, Naresh
Pearson Educación (2016)
- EAN: 9786073235600
- Páginas: 432
- Fecha de edición: 2016
pvp.26,45 €
Disponible entre 3 y 7 días
Este libro presenta las nociones de la investigación de mercados de una manera clara, concisa y fundamental.
La obra está organizada en tres partes, de acuerdo con el marco de seis pasos para ... -
Marketing Research "An Applied Approach"
Birks, David F. Malhotra, Naresh Wills, Peter
Prentice-Hall International Ed (2012)
- EAN: 9780273725855
- Páginas: 1064
- Fecha de edición: 2012
pvp.70,67 €
Disponible entre 11 y 20 dias
Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students ...
-
Basic Marketing Research
Malhotra, Naresh
Prentice-Hall International Ed (2008)
- EAN: 9780135024140
- Páginas: 672
- Fecha de edición: 2008
pvp.68,50 €
Disponible entre 11 y 20 dias
-
Investigación de Mercados
Malhotra, Naresh
Pearson Educación (2008)
- EAN: 9789702611851
- Páginas: 864
- Fecha de edición: 2008
pvp.60,37 €
Disponible entre 3 y 7 días
Investigación de mercados cuenta con un enfoque práctico y aplicado y ofrece una cobertura equilibrada de material tanto cualitativo como cuantitativo. Refleja las tendencias actuales del marketing internacional, la ética y la integración de Internet. ...
-
Basic Marketing Research. a Decision-Making Approach.
Malhotra, Naresh
Prentice-Hall International Ed (2005)
- EAN: 9780132003278
- Páginas: 550
- Fecha de edición: 2005
pvp.81,10 €
Disponible entre 11 y 20 dias
For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies ...
-
Marketing Research: An Applied Orientation With Spss
Malhotra, Naresh
Prentice-Hall International Ed (2003)
- EAN: 9780130337160
- Páginas: 864
- Fecha de edición: 2003
pvp.67,90 €
Disponible entre 11 y 20 dias
Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from ...
