Marketing Research "An applied approach"

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Birks, David F., Malhotra, Naresh, Nuna, Daniel

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ISBN:9781292103129
Editorial: Prentice-Hall International Ed
Fecha de la edición:2017
Número de la edición: 5
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Nº Pág.:976
Idiomas:Ingles

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Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

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