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Berkhout, Constant
Libros de: Berkhout, Constant
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Retail Marketing Strategy "Delivering Shopper Delight"
Berkhout, Constant
Kogan Page (2017)
- EAN: 9780749476915
- Páginas: 296
- Fecha de edición: 2017
pvp.41,95 €
Disponible entre 11 y 20 dias
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and ...
