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Andreasen, Alan R

Libros de: Andreasen, Alan R

Mostrando 2 libros encontrados. (1 páginas).

  • Strategic Marketing for Non-Profit Organizations

    Strategic Marketing for Non-Profit Organizations

    Andreasen, Alan R Kotler, Philip

    Prentice-Hall International Ed (2008)

    valoración

    • EAN: 9780132345545
    • Páginas: 528
    • Fecha de edición: 2008

    pvp.90,43 €

    Disponible entre 11 y 20 dias

    For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

  • Social Marketing In The 21st Century

    Social Marketing In The 21st Century

    Andreasen, Alan R

    Sage Publications (2006)

    valoración

    • EAN: 9781412916349
    • Páginas: 280
    • Fecha de edición: 2006

    pvp.41,80 €

    Disponible entre 11 y 20 dias

    This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with ...