Strategic Marketing for Non-Profit Organizations

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Andreasen, Alan R, Kotler, Philip

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pvp.90,43 €

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ISBN:9780132345545
Editorial: Prentice-Hall International Ed
Fecha de la edición:2008
Número de la edición: 7
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Dimensiones: 0 cm x 0 cm
Nº Pág.:528
Idiomas:Ingles

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/ Marketing

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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