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Corporate Reputation "Managing Opportunities and Threats"

Managing Opportunities and Threats

Corporate Reputation "Managing Opportunities and Threats". Managing Opportunities and Threats

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  • ISBN:9780566092053
  • Editorial: Ashgate
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:354
  • Idiomas:Ingles,Inglés

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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. "Corporate Reputation" contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Part I Importance of Corporate Reputation: Corporate reputations: development, maintenance, change and repair; The meaning and measurement of corporate reputation; Measuring the impact of corporate reputation on stakeholder behavior.; Part II Developing a Corporate Reputation: Reputation and corporate social responsibility: a global view; Organizational identity, corporate social performance and corporate reputation: their roles in creating organizational attractiveness.; Part III Managing a Corporate Reputation: Employer branding, the psychological contract and the delicate art of expectation management and keeping promises; managing corporate reputations, strategic human resource management (SHRM) and negative capabilities; From applause to notoriety: organizational reputation and corporate governance; The role of the CEO and leadership branding - credibility not celebrity; The role of the news media in corporate reputation management; The impact of Web 2.0 and Enterprise 2.0 on corporate reputation: benefits, problems and prospects; Re-creating reputation through authentic interaction: using social media to connect with individual stakeholders.; Part IV Reputation Recovery: Corporate governance and corporate reputation: a disaster story; Corporate rebranding; Repairing damages to reputations: a relational and behavioral perspective; Index.

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