Artificial Intelligence for Marketing "Practical Applications"

por Sterne, Jim
Artificial Intelligence for Marketing "Practical Applications"
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ISBN: 978-1-119-40633-4
Editorial: Wiley & Sons Ltd.
Fecha de la edición: 2017
idioma: Ingles
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Nº Pág.: 368

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pvp.56.15 €

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Resumen del libro

Reseña: PRAISE FOR ARTIFICIAL INTELLIGENCE FOR MARKETING "Yes, AI is going to upend much of the marketing world too. Jim Sterne gives us a peek into that future, which is already happening." Seth Godin, Author, Purple Cow "The marketing we knew is about to disappear forever. AI is our future, and our present. Jim Sterne´s latest should be required reading for every marketer in the world." Jay Baer, President of Convince & Convert and author of Hug Your Haters "Artificial Intelligence doesn´t happen without well-structured and documented data so I have dedicated my sixth company, data.world, to that mission. I´m so glad that my long-time friend, Jim Sterne, has written a book to help introduce marketers to the possibilities." Brett Hurt, CEO and Co-founder, data.world "Confused about what the rise of Artificial Intelligence means for you, your marketing job, your organization? Luckily, we have Jim Sterne´s practical, clear-eyed guide, shining a beacon of light through the murk." Ann Handley, author of the Wall Street Journal bestseller Everybody Writes, and Chief Content Officer, MarketingProfs "AI driven marketing ushers in a new era of mass personalization at scale. These marketing systems will sense one´s surroundings, know one´s preferences from past behavior, and subtly guide people and machines through their daily lives in ways that will truly feel seamless. Jim´s latest book provides must-read, pragmatic advice on how marketers will use AI across all industries." R. "Ray" Wang, Principal Analyst and Founder, Constellation Research, Inc.
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