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Libros de: Prentice Hall
Mostrando 111 libros encontrados. (6 páginas).
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Managing Across Cultures.
Schneider, S.
Prentice Hall (2003)
- EAN: 9780273646631
- Páginas: 340
- Fecha de edición: 2003
pvp.58,19 €
Disponible entre 11 y 20 dias
This text draws upon a broad and growing literature on culture and management to discover national differences in management practice. It clearly relates cultural differences to daily business practice by using many and varied examples. ...
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Internet Marketing in Hospitality
Cox, B.
Prentice Hall (2003)
- EAN: 9780130984753
- Páginas: 332
- Fecha de edición: 2003
pvp.42,88 €
Disponible entre 11 y 20 dias
A resource for effectively using the Internet as a marketing tool, this comprehensive resource provides principles for website and e-mail marketing, offers practical examples and outlines techniques for helping visitors find and return to a ...
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Leisure Travel:a Marketing Handbook: Marketing Handbook
Stanley, P.
Prentice Hall (2003)
- EAN: 9780130493170
- Páginas: 272
- Fecha de edición: 2003
pvp.37,74 €
Disponible entre 11 y 20 dias
For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and overviews on the History of Travel and Tourism.
A useful and pragmatic approach to understanding how to market ... -
Management Control Systems: Performance Measurement, Evaluation and Incentives: Text and Cases
Kenneth, P.
Prentice Hall (2003)
- EAN: 9780273655961
- Páginas: 512
- Fecha de edición: 2003
pvp.61,35 €
Disponible entre 11 y 20 dias
Management control systems (MCSs) is a complex and multidimensional subject, which is comprehensively addressed by this text. The text assumes a basic level of knowledge of management accounting, but it is suitable for upper level ...
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Business Finance: A Value Based Approach
Neale, Bill
Prentice Hall (2003)
- EAN: 9780201619041
- Páginas: 400
- Fecha de edición: 2003
pvp.51,46 €
Disponible entre 11 y 20 dias
This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a ...
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Managers Not MBAs
Mintzberg, Henry
Prentice Hall (2003)
- EAN: 9780273663249
- Páginas: 462
- Fecha de edición: 2003
pvp.42,90 €
Disponible entre 11 y 20 dias
A Hard Look at the Soft Practice of Managing and Management Development Fast Company called Henry Mintzberg "one of the most original minds in management." Tom Peters named his book The Rise and Fall of ...
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Economics of Business Strategy
Lipczynski, John
Prentice Hall (2003)
- EAN: 9780273676256
- Páginas: 348
- Fecha de edición: 2003
pvp.48,03 €
Disponible entre 11 y 20 dias
This text examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation ...
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Multinational Finance
Buckley, Agustin
Prentice Hall (2003)
- EAN: 9780273682097
- Páginas: 808
- Fecha de edición: 2003
pvp.66,90 €
Disponible entre 11 y 20 dias
Multinational Finance is an authoritative and comprehensive description of the theory and practice of international finance and its management. This fifth edition builds on the strengths of previous editions, offering a user-friendly guide to the ...
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pvp.63,47 €
Disponible entre 11 y 20 dias
ReadershipThis text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a ...
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E-Marketing: Theory and Practice for the 21st Century
Galvin, E.
Prentice Hall (2003)
- EAN: 9780273684763
- Páginas: 456
- Fecha de edición: 2003
pvp.53,18 €
Disponible entre 11 y 20 dias
No other book covers the whole spectrum of new technologies, from database marketing to e-commerce and call centres." Dr Erik M. van Raaij, Lecturer in Marketing, Cass Business School, City of London"Electronic Marketing...provides a comprehensive ...
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Dirección de ventas. Vender y fidelizar en el nuevo milenio.
Camara, Dionisio Sanz, M.
Prentice Hall (2001)
- EAN: 9788420532127
- Páginas: 283
- Fecha de edición: 2001
pvp.23,95 €
Disponible entre 3 y 7 días
En este libro presentamos una nueva cultura empresarial: Relaciones Humanas y Marketing unidos, dos disciplinas que se unen y complementan comouna sola, al sevicio de toda organizacion, a esta nueva cultura empresarial la denominamos personal ...
