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Libros de: Prentice Hall
Mostrando 111 libros encontrados. (6 páginas).
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Marketing Strategies: a Twenty-First Century Approach
Ranchhod, Ashok
Prentice Hall (2004)
- EAN: 9780273651925
- Páginas: 264
- Fecha de edición: 2004
pvp.60,27 €
Disponible entre 11 y 20 dias
For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies.
This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic ... -
Business To Business Marketing
Wright, Ray
Prentice Hall (2004)
- EAN: 9780273646471
- Páginas: 536
- Fecha de edición: 2004
pvp.53,18 €
Disponible entre 11 y 20 dias
Business-to-Business Marketing: A Step By Step GuideRay WrightBusiness- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly-emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised ...
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Marketing Strategy And Competitive Positioning
Saunders, John
Prentice Hall (2004)
- EAN: 9780273655169
- Páginas: 648
- Fecha de edición: 2004
pvp.65,19 €
Disponible entre 11 y 20 dias
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the ...
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Marketing Communications: a European Perspective
Pelsmacker, Patrick
Prentice Hall (2004)
- EAN: 9780273685005
- Páginas: 632
- Fecha de edición: 2004
pvp.63,47 €
Disponible entre 11 y 20 dias
A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase ...
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The International Business Environment
Wilkinson, Graham
Prentice Hall (2004)
- EAN: 9780273682479
- Páginas: 488
- Fecha de edición: 2004
pvp.53,18 €
Disponible entre 11 y 20 dias
The International Business Environment is a thoroughly revised and re-orientated edition of the successful text entitled The Business Environment by the same author team. Responding to demand for a more global perspective, the book offers ...
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Employment Relations
Rose, Ed
Prentice Hall (2004)
- EAN: 9780273682592
- Páginas: 704
- Fecha de edición: 2004
pvp.61,31 €
Disponible entre 11 y 20 dias
This is one of the very few books that can successfully cross the barrier between human resource management and industrial relations; making both subject matters, and employment relations generally, accessible to students. Already a key ...
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Retailing: An Introduction
Brittain, Paul
Prentice Hall (2004)
- EAN: 9780273678199
- Páginas: 336
- Fecha de edición: 2004
pvp.41,16 €
Disponible entre 11 y 20 dias
This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisations activities so that the reader will have a solid platform on which to ...
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International Marketing For The New Millenium
Brown, Lester
Prentice Hall (2004)
- EAN: 9780273673231
- Páginas: 756
- Fecha de edición: 2004
pvp.60,04 €
Disponible entre 11 y 20 dias
Unlike other international marketing texts, International Marketing, An SME Perspective, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to Small and Medium-sized Enterprises, therefore the focus is firmly ...
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Frank Wood'S A-Level Accounting
Wood, Frank
Prentice Hall (2004)
- EAN: 9780273685326
- Páginas: 624
- Fecha de edición: 2004
pvp.53,18 €
Disponible entre 11 y 20 dias
This edition of Frank Woods A-level Accounting has been restructured to match closely the AQA A-level syllabus, now covered in the first fifteen chapters. In particular coverage of partnership accounts, now in one chapter; all ...
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Book-Keeping And Accounts
Robinson, Sheila
Prentice Hall (2004)
- EAN: 9780273685487
- Páginas: 592
- Fecha de edición: 2004
pvp.51,46 €
Disponible entre 11 y 20 dias
Every year, thousands of students rely on Frank Woods best-selling books to help them pass their accountancy exams. Book-keeping and Accounts 6th Edition provides an ideal introduction to accountancy and covers the syllabus requirements of ...
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The European Union: Economics And Policies
El-Agraa, Ali
Prentice Hall (2004)
- EAN: 9780273679998
- Páginas: 592
- Fecha de edición: 2004
pvp.65,19 €
Disponible entre 11 y 20 dias
The European Union is designed for readers from all disciplines studying the EU, its economics and policies, and the effects of economic integration. Its wealth of information, detail and analysis will ensure that it is ...
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Financial Markets And Institutions
Howells, Peter
Prentice Hall (2004)
- EAN: 9780273682837
- Páginas: 426
- Fecha de edición: 2004
pvp.60,04 €
Disponible entre 11 y 20 dias
For a thorough understanding of the financial activity that is so widely and prominently reported in the media, it is vital that students are able to grasp the theory and principles of the subject. With ...
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Economics For Business: Competition, Macro-Stability And Globalisation
Mcaleese, Dermot
Prentice Hall (2004)
- EAN: 9780273683988
- Páginas: 648
- Fecha de edición: 2004
pvp.60,04 €
Disponible entre 11 y 20 dias
The selective, thematic, policy oriented approach of Economics for Business, combined with its strong emphasis on market structures, monetary policy and interest rates, business fluctuations and globalisation, makes it especially suitable for MBA and other ...
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Which Mba?: a Critical Guide To The World'S Best Mbas
Bickerstarffe, George
Prentice Hall (2004)
- EAN: 9780273688006
- Páginas: 576
- Fecha de edición: 2004
pvp.27,98 €
Disponible entre 11 y 20 dias
The MBA is becoming a necessity for anyone wanting to explore new career opportunities, accelerate personal development and increase their salary, but taking an MBA isn't a decision that should be taken lightly.
Full-time or ... -
Marketing For Tourism
Holloway, Christopher
Prentice Hall (2004)
- EAN: 9780273682295
- Páginas: 510
- Fecha de edición: 2004
pvp.51,50 €
Disponible entre 11 y 20 dias
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully ...
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The Financial Times Guide To Investing
Arnold, Glen
Prentice Hall (2004)
- EAN: 9780273663096
- Páginas: 288
- Fecha de edición: 2004
pvp.37,70 €
Disponible entre 11 y 20 dias
THE FINANCIAL TIMES GUIDE TO INVESTING Two of the greatest myths about investment are, firstly, that financial assets and markets are hideously complicated and confusing, and secondly that you have to pay 'experts' to make ...
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Comparative International Accounting
Nobes, Christopher
Prentice Hall (2004)
- EAN: 9780273687535
- Páginas: 616
- Fecha de edición: 2004
pvp.63,47 €
Disponible entre 11 y 20 dias
Comparative International Accounting takes a comprehensive look at the international dimensions of financial accounting and reporting...
Whilst the majority of chapters have been written by the book#s two main authors, the text includes several ... -
Gestion de la Calidad Conceptos, Enfoques, Modelos y Sistemas.
Camison, Cesar Cruz, Sonia Gonzalez, Tomas
Prentice Hall (2006)
- EAN: 9788420542621
- Páginas: 1464
- Fecha de edición: 2006
pvp.74,95 €
Disponible entre 3 y 7 días
El libro recog elos conocimientos, habilidades y las competencias necesarias para la mejora del ejercicio profesional de aquellos directivos preocupados por gestionar la calidad de sus empresas y avanzar hacia la excelencia.
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Karaoke Capitalism. Management para la Humanidad.
Ridderstrale, Jonas
Prentice Hall (2004)
- EAN: 9788420542812
- Páginas: 325
- Fecha de edición: 2004
pvp.28,00 €
Disponible entre 3 y 7 días
En la tan esperada continuación del bestseller internacional Funky Business, Jonas Ridderstråle y Kjell Nordström lanzan un nuevo manifiesto sobre la forma de comportarse en el mundo del Karaoke Capitalism. La economía de karaoke está ...
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El Poder de la Comunicacion Inteligente.
Calonje, Concha
Prentice Hall (2004)
- EAN: 9788420542829
- Páginas: 277
- Fecha de edición: 2004
pvp.20,90 €
Disponible entre 3 y 7 días
Este libro no ofrece una sentencia, un postulado de obligado cumplimiento. Busca el choque de ideas y las vías de solución argumentadas para que el lector encuentre su propia respuesta
