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Libros de: Kogan Page

Mostrando 491 libros encontrados. (25 páginas).

  • Rethinking Prestige Branding "Secrets of the Ueber-Brands"

    Rethinking Prestige Branding "Secrets of the Ueber-Brands"

    Kuehlwein, Jp Schaefer, Wolfgang

    Kogan Page (2015)

    valoración

    • EAN: 9780749470036
    • Páginas: 272
    • Fecha de edición: 2015

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with ...

  • Understanding Project Management "Skills and Insights for Successful Project Delivery"

    Understanding Project Management "Skills and Insights for Successful Project Delivery"

    Straw, Gary

    Kogan Page (2015)

    valoración

    • EAN: 9780749470555
    • Páginas: 328
    • Fecha de edición: 2015

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Understanding Project Management takes an applied approach to the study of project management, carefully balancing reflective practice and methodology necessary for successful deployment of tools and techniques in the real world. Including plenty of practical ...

  • Business Operations Models "Becoming a Disruptive Competitor"

    Business Operations Models "Becoming a Disruptive Competitor"

    Braithwaite, Alan Christopher, Martin

    Kogan Page (2015)

    valoración

    • EAN: 9780749473310
    • Páginas: 264
    • Fecha de edición: 2015

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management. Recognising ...

  • The A-Z of Careers and Jobs

    The A-Z of Careers and Jobs

    Hodgson, Susan

    Kogan Page (2015)

    valoración

    • EAN: 9780749473624
    • Páginas: 368
    • Fecha de edición: 2015

    pvp.22,95 €

    Disponible entre 11 y 20 dias

    From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or ...

  • When Digital Becomes Human "The Transformation of Customer Relationships"

    When Digital Becomes Human "The Transformation of Customer Relationships"

    Van Belleghem, Steven

    Kogan Page (2015)

    valoración

    • EAN: 9780749473235
    • Páginas: 208
    • Fecha de edición: 2015

    pvp.26,95 €

    Disponible entre 11 y 20 dias

    In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't ...

  • Paid Attention "Innovative Advertising for a Digital World"

    Paid Attention "Innovative Advertising for a Digital World"

    Yakov, Faris

    Kogan Page (2015)

    valoración

    • EAN: 9780749473600
    • Páginas: 216
    • Fecha de edición: 2015

    pvp.26,95 €

    Disponible entre 11 y 20 dias

    As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences ...

  • The Mindset of Success "From Good Management to Great Leadership"

    The Mindset of Success "From Good Management to Great Leadership"

    Owen, Jo

    Kogan Page (2015)

    valoración

    • EAN: 9780749473112
    • Páginas: 232
    • Fecha de edición: 2015

    pvp.19,95 €

    Disponible entre 11 y 20 dias

    Look around the place where you work. You will always find a few people who stand out from the crowd; people who make things happen, attract followers and create opportunities. After fourteen years of researching ...

  • Accounting for Non-Accountants

    Accounting for Non-Accountants

    Horner, David

    Kogan Page (2015)

    valoración

    • EAN: 9780749472818
    • Páginas: 392
    • Fecha de edición: 2015

    pvp.26,95 €

    Disponible entre 11 y 20 dias

    Now in its 10th edition, Accounting for Non-Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or no background in accounting, it guides readers through the maze ...

  • Brand Psychology "Consumer Perceptions, Corporate Reputations"

    Brand Psychology "Consumer Perceptions, Corporate Reputations"

    Gabay, Jonathan

    Kogan Page (2015)

    valoración

    • EAN: 9780749471736
    • Páginas: 440
    • Fecha de edición: 2015

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, ...

  • Humanizing Big Data "Marketing at the Meeting of Data, Social Science and Consumer Insight"

    Humanizing Big Data "Marketing at the Meeting of Data, Social Science and Consumer Insight"

    Strong, Colin

    Kogan Page (2015)

    valoración

    • EAN: 9780749472115
    • Páginas: 224
    • Fecha de edición: 2015

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but ...

  • Leading Digital Strategy "Driving Business Growth Through Effective E-Commerce"

    Leading Digital Strategy "Driving Business Growth Through Effective E-Commerce"

    Bones, Christopher Hammersley, James

    Kogan Page (2015)

    valoración

    • EAN: 9780749473099
    • Páginas: 240
    • Fecha de edición: 2015

    pvp.26,95 €

    Disponible entre 11 y 20 dias

    For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. ...

  • Marketing Excellence 3 "Award-Winning Companies Reveal the Secrets of Their Success"

    Marketing Excellence 3 "Award-Winning Companies Reveal the Secrets of Their Success"

    Burkitt, Hugh

    Kogan Page (2015)

    valoración

    • EAN: 9780749473785
    • Páginas: 280
    • Fecha de edición: 2015

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. ...

  • Professional Services Marketing Handbook "How to Build Relationships, Grow Your Firm and Become a Client Champion"

    Professional Services Marketing Handbook "How to Build Relationships, Grow Your Firm and Become a Client Champion"

    Clark, Nigel Nixon, Charles

    Kogan Page (2015)

    valoración

    • EAN: 9780749473464
    • Páginas: 280
    • Fecha de edición: 2015

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with ...

  • What is a 21st Century Brand? "New Thinking from the Next Generation of Agency Leaders"

    What is a 21st Century Brand? "New Thinking from the Next Generation of Agency Leaders"

    Kendall, Nick

    Kogan Page (2015)

    valoración

    • EAN: 9780749472627
    • Páginas: 432
    • Fecha de edición: 2015

    pvp.53,95 €

    Disponible entre 11 y 20 dias

    What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe ...

  • The Kapferer on Luxury "How Luxury Brands Can Grow Yet Remain Rare"

    The Kapferer on Luxury "How Luxury Brands Can Grow Yet Remain Rare"

    Kapferer, Jean Noel

    Kogan Page (2015)

    valoración

    • EAN: 9780749474362
    • Páginas: 240
    • Fecha de edición: 2015

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers ...

  • Real Project Management "The Skills and Capabilities You Will Need for Successful Project Delivery"

    Real Project Management "The Skills and Capabilities You Will Need for Successful Project Delivery"

    Taylor , Peter

    Kogan Page (2014)

    valoración

    • EAN: 9780749471217
    • Páginas: 248
    • Fecha de edición: 2014

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity ...

  • Fundamentals of Risk Management "Understanding, Evaluating and Implementing Effective Risk Management"

    Fundamentals of Risk Management "Understanding, Evaluating and Implementing Effective Risk Management"

    Hopkin, Paul

    Kogan Page (2014)

    valoración

    • EAN: 9780749472443
    • Páginas: 448
    • Fecha de edición: 2014

    pvp.53,95 €

    Disponible entre 11 y 20 dias

    Fundamentals of Risk Management provides a comprehensive introduction to the subject of commercial and business risk, examining the key components of risk management and its application. With relevant examples for both the private and public ...

  • Executive Finance and Strategy "How to Understand and Use Financial Information to Set Strategic Goals"

    Executive Finance and Strategy "How to Understand and Use Financial Information to Set Strategic Goals"

    Tiffin, Ralph

    Kogan Page (2014)

    valoración

    • EAN: 9780749471507
    • Páginas: 344
    • Fecha de edición: 2014

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of ...

  • Neuroscience for Coaches "How to Use the Latest Insights for the Benefit of Your Clients"

    Neuroscience for Coaches "How to Use the Latest Insights for the Benefit of Your Clients"

    Brann, Amy

    Kogan Page (2014)

    valoración

    • EAN: 9780749472375
    • Páginas: 232
    • Fecha de edición: 2014

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    The world of coaching is competitive. Organisations want coaches who deliver results, and can prove it. Many coaching tools and techniques are now fairly well established - but how do they actually work? The coach ...

  • Stickier Marketing "How to Win Customers in a Digital Age"

    Stickier Marketing "How to Win Customers in a Digital Age"

    Leboff, Grant

    Kogan Page (2014)

    valoración

    • EAN: 9780749471088
    • Páginas: 272
    • Fecha de edición: 2014

    pvp.26,95 €

    Disponible entre 11 y 20 dias

    In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition ...