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Libros de: Kogan Page

Mostrando 492 libros encontrados. (25 páginas).

  • Beyond Branding: How The New Values Of Transparency And Integrity Are Changing The World Of Brands

    Beyond Branding: How The New Values Of Transparency And Integrity Are Changing The World Of Brands

    Ind, Nicholas

    Kogan Page (2005)

    valoración

    • EAN: 9780749443993
    • Páginas: 254
    • Fecha de edición: 2005

    pvp.27,28 €

    Disponible entre 11 y 20 dias

    In response to the growing 'anti-globalisation' movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. It shows that branding can benefit employees, customers ...

  • The Complete Guide To Buying Property In France.

    The Complete Guide To Buying Property In France.

    Davey, Charles

    Kogan Page (2005)

    valoración

    • EAN: 9780749444198
    • Páginas: 304
    • Fecha de edición: 2005

    pvp.20,00 €

    Disponible entre 11 y 20 dias

    More and more people are buying property in France. The climate, culture and lifestyle make it a very seductive proposition. This fully revised new edition of The Complete Guide to Buying Property in France is ...

  • The Complete Guide To Buying Property Abroad.

    The Complete Guide To Buying Property Abroad.

    Hodgkinson, Liz

    Kogan Page (2005)

    valoración

    • EAN: 9780749444181
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.23,70 €

    Disponible entre 11 y 20 dias

    Once the preserve only of the very rich, owning an enchanting hideaway home in another country is now within the financial reach of more and more people. It's a glamorous and exciting idea, but there ...

  • Where To Put Your Money: From 50 To 50,000.

    Where To Put Your Money: From 50 To 50,000.

    Reuvid, Jonathan

    Kogan Page (2005)

    valoración

    • EAN: 9780749444310
    • Páginas: 176
    • Fecha de edición: 2005

    pvp.16,50 €

    Disponible entre 11 y 20 dias

    Sometimes, just sometimes, a small windfall can arrive, or a pay rise can result in a little extra money each month. At these moments, before the money is frittered away on general expenses, it is ...

  • Complete Guide To Buying Property In Florida.

    Complete Guide To Buying Property In Florida.

    Davey, Charles

    Kogan Page (2005)

    valoración

    • EAN: 9780749443405
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.20,00 €

    Disponible entre 11 y 20 dias

    In the past decade property prices in the UK have risen by 138 per cent - far higher than in the USA. With no language problems, near-perfect weather and low property prices, Florida is an ...

  • How To Win As a Stock Market Speculator.

    How To Win As a Stock Market Speculator.

    Davidson, Alexander

    Kogan Page (2005)

    valoración

    • EAN: 9780749444945
    • Páginas: 304
    • Fecha de edición: 2005

    pvp.29,50 €

    Disponible entre 11 y 20 dias

    City expert Alex Davidson reveals the secrets of making money as a stock market speculator. He describes trading methods that will work in up and down markets alike and equips the reader to trade like ...

  • Financial Management For The Small Business.

    Financial Management For The Small Business.

    Barrow, Colin

    Kogan Page (2006)

    valoración

    • EAN: 9780749445638
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.29,50 €

    Disponible entre 11 y 20 dias

    The sharp rise in numbers of new entrepreneurs has been accompanied by the urgent need for them to be financially literate: The most common cause of business failure is poor financial control stemming from an ...

  • Winning Investment Habits Of Warren Buffett And George Soros: What You Can Learn From The World'S Riches

    Winning Investment Habits Of Warren Buffett And George Soros: What You Can Learn From The World'S Riches

    Tier, Mark

    Kogan Page (2006)

    valoración

    • EAN: 9780749452254
    • Páginas: 264
    • Fecha de edición: 2006

    pvp.27,50 €

    Disponible entre 11 y 20 dias

    Warren Buffett and George Soros both started with nothing - and made billion dollar fortunes solely by investing. But their careers seem as opposite as night and day. Buffett buys bargain-priced stocks and businesses for ...

  • Venture Capital Funding: a Practical Guide To Raising Finance.

    Venture Capital Funding: a Practical Guide To Raising Finance.

    Bloomfield, Stephen

    Kogan Page (2005)

    valoración

    • EAN: 9780749442910
    • Páginas: 218
    • Fecha de edición: 2005

    pvp.50,10 €

    Disponible entre 11 y 20 dias

    Accessible, jargon-free guide to the whole venture capital process Written by an expert with over 20 years' experience in venture fund management Venture capital is once again resurgent - public funds have been committed to ...

  • How To Understand The Financial Pages

    How To Understand The Financial Pages

    Davidson, Alexander

    Kogan Page (2005)

    valoración

    • EAN: 9780749439576
    • Páginas: 336
    • Fecha de edición: 2005

    pvp.26,90 €

    Disponible entre 11 y 20 dias

    Whether you are a beginner or an expert, this book shows you how to get the most from the financial pages. Practical and accessible, it is an indispensable guide to reading the financial tables and ...

  • The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

    The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

    Van Auken, Brad

    Kogan Page (2004)

    valoración

    • EAN: 9780749442637
    • Páginas: 336
    • Fecha de edición: 2004

    pvp.30,92 €

    Disponible entre 11 y 20 dias

    The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows ...

  • The 18 Immutable Laws Of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Ass

    The 18 Immutable Laws Of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Ass

    Alsop, Ronald

    Kogan Page (2004)

    valoración

    • EAN: 9780749442552
    • Páginas: 306
    • Fecha de edición: 2004

    pvp.32,90 €

    Disponible entre 11 y 20 dias

    Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal ...

  • Bridging The Culture Gap: a Practical Guide To International Business Communication

    Bridging The Culture Gap: a Practical Guide To International Business Communication

    Carte, Penny

    Kogan Page (2004)

    valoración

    • EAN: 9780749441708
    • Páginas: 192
    • Fecha de edición: 2004

    pvp.35,00 €

    Disponible entre 11 y 20 dias

    As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it ...

  • Law For The Small Business: An Essential Guide To All The Legal And Financial Requirements

    Law For The Small Business: An Essential Guide To All The Legal And Financial Requirements

    Clayton, Patricia

    Kogan Page (2004)

    valoración

    • EAN: 9780749441494
    • Páginas: 200
    • Fecha de edición: 2004

    pvp.29,10 €

    Disponible entre 11 y 20 dias

    The legislation relating to small businesses is becoming increasingly complex. All those planning to set up their own business, or those who already operate as a sole trader, partnership or limited company, must have some ...

  • Raising Finance: a Practical Guide For Business Start-Up And Expansion

    Raising Finance: a Practical Guide For Business Start-Up And Expansion

    Barrow, Paul

    Kogan Page (2004)

    valoración

    • EAN: 9780749442606
    • Páginas: 230
    • Fecha de edición: 2004

    pvp.29,10 €

    Disponible entre 11 y 20 dias

    This accessible, practical guide helps anyone through the financial maze of starting up a business, growing it, and even eventually selling it. Expert author Paul Barrow highlights key issues by using case studies of several ...

  • The Philosophy Of Branding: Great Philosophers Think Brands

    The Philosophy Of Branding: Great Philosophers Think Brands

    Braun, Thom

    Kogan Page (2004)

    valoración

    • EAN: 9780749441937
    • Páginas: 192
    • Fecha de edición: 2004

    pvp.20,00 €

    Disponible entre 11 y 20 dias

    Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary ...

  • Project Risk Management: An Essential Tool For Managing And Controlling Projects

    Project Risk Management: An Essential Tool For Managing And Controlling Projects

    Well-Stam, Daniella

    Kogan Page (2004)

    valoración

    • EAN: 9780749442750
    • Páginas: 192
    • Fecha de edición: 2004

    pvp.37,00 €

    Disponible entre 11 y 20 dias

    isk management is a structured form of risk control that identifies possible problems early and thus ensures that the project is both better managed and controlled. Project Risk Management is a concise, practical guide to ...

  • Brand Royalty: How The World'S Top 100 Brands Thrive And Survive

    Brand Royalty: How The World'S Top 100 Brands Thrive And Survive

    Haig, Matt

    Kogan Page (2004)

    valoración

    • EAN: 9780749442576
    • Páginas: 320
    • Fecha de edición: 2004

    pvp.35,50 €

    Disponible entre 11 y 20 dias

    The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, ...

  • Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand

    Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand

    Lindstrom, Martin

    Kogan Page (2004)

    valoración

    • EAN: 9780749442842
    • Páginas: 352
    • Fecha de edición: 2004

    pvp.36,40 €

    Disponible entre 11 y 20 dias

    Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the book is based on ...

  • Start Up And Run Your Own Business

    Start Up And Run Your Own Business

    Reuvid, Jonathan

    Kogan Page (2004)

    valoración

    • EAN: 9780749442668
    • Páginas: 304
    • Fecha de edición: 2004

    pvp.25,00 €

    Disponible entre 11 y 20 dias

    "Provides valuable information for those who want to
    expand their existing business."
    Commerce & Industry

    Setting up a business is not for the faint-hearted, and yet it has never been more popular: over 400,000 ...