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Libros de: Kogan Page

Mostrando 491 libros encontrados. (25 páginas).

  • Aftersales Management

    Aftersales Management

    Brock, David

    Kogan Page (2009)

    valoración

    • EAN: 9780749456412
    • Páginas: 224
    • Fecha de edición: 2009

    pvp.43,60 €

    Disponible entre 11 y 20 dias

    Aftersales Management explores the immense amount of money that is wasted in the retail industry every year on badly managed aftersales processes, and how to prevent this happening. What happens after the sale has taken ...

  • Luxury World "The Past, Present And Future Of Luxury Brands"

    Luxury World "The Past, Present And Future Of Luxury Brands"
     The Past, Present And Future Of Luxury Brands

    Tungate, Mark

    Kogan Page (2009)

    valoración

    • EAN: 9780749452636
    • Páginas: 256
    • Fecha de edición: 2009

    pvp.29,05 €

    Disponible entre 11 y 20 dias

    The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas ...

  • Qualitative Research "Good Decision Making Through Understanding People, Cultures And"

    Qualitative Research "Good Decision Making Through Understanding People, Cultures And"
     Good Decision Making Through Understanding People, Cultures And

    Keegan, Sheila

    Kogan Page (2009)

    valoración

    • EAN: 9780749454647
    • Páginas: 272
    • Fecha de edición: 2009

    pvp.36,35 €

    Disponible entre 11 y 20 dias

    Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the ...

  • Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale"

    Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale"
     How To Increase Purchase Decisions At The Point Of Sale

    Stählberg, Markus

    Kogan Page (2009)

    valoración

    • EAN: 9780749457020
    • Páginas: 240
    • Fecha de edición: 2009

    pvp.43,60 €

    Disponible entre 11 y 20 dias

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of sale. The goal of shopper marketing is to influence purchase decisions ...

  • Brand Lands, Hot Spots And Cool Spaces "Welcome To The Third Place And The Total Marketing Experience"

    Brand Lands, Hot Spots And Cool Spaces "Welcome To The Third Place And The Total Marketing Experience"
     Welcome To The Third Place And The Total Marketing Experience

    Mikunda, Christian

    Kogan Page (2006)

    valoración

    • EAN: 9780749445737
    • Páginas: 260
    • Fecha de edición: 2006

    pvp.27,75 €

    Disponible entre 11 y 20 dias

  • The Handbook Of European Intellectual Property Management

    The Handbook Of European Intellectual Property Management

    Jolly, Adam

    Kogan Page (2009)

    valoración

    • EAN: 9780749455910
    • Páginas: 480
    • Fecha de edición: 2009

    pvp.43,60 €

    Disponible entre 11 y 20 dias

    When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and ...

  • Public Relations And The Social Web "How To Use Social Media And Web 2.0 In Communications"

    Public Relations And The Social Web "How To Use Social Media And Web 2.0 In Communications"
     How To Use Social Media And Web 2.0 In Communications

    Brown, Robert

    Kogan Page (2009)

    valoración

    • EAN: 9780749455071
    • Páginas: 192
    • Fecha de edición: 2009

    pvp.29,15 €

    Disponible entre 11 y 20 dias

    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise ...

  • Business Insights Europe "A Practical Guide To Company Formation, Employment Law And Taxat"

    Business Insights Europe "A Practical Guide To Company Formation, Employment Law And Taxat"
     A Practical Guide To Company Formation, Employment Law And Taxat

    Jolly, Adam

    Kogan Page (2009)

    valoración

    • EAN: 9780749450816
    • Páginas: 288
    • Fecha de edición: 2009

    pvp.65,50 €

    Disponible entre 11 y 20 dias

    When you set up a business in or expand into a new territory within the EU, you will find yourself in a jurisdiction where, in practice, the basis on which you conduct business can be ...

  • Mastering Web 2.0

    Mastering Web 2.0

    Rice Lincoln, Susan

    Kogan Page (2009)

    valoración

    • EAN: 9780749454661
    • Páginas: 224
    • Fecha de edición: 2009

    pvp.24,75 €

    Disponible entre 11 y 20 dias

    Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others ...

  • International Communications Strategy "Developments In Cross-Cultural Communications, Pr And Social Med"

    International Communications Strategy "Developments In Cross-Cultural Communications, Pr And Social Med"
     Developments In Cross-Cultural Communications, Pr And Social Med

    Cambie, Silvia

    Kogan Page (2009)

    valoración

    • EAN: 9780749453299
    • Páginas: 256
    • Fecha de edición: 2009

    pvp.43,70 €

    En stock

    "International Communications Strategy" is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications ...

  • Marketing Accountability

    Marketing Accountability

    Mcdonald, Malcolm

    Kogan Page (2009)

    valoración

    • EAN: 9780749453862
    • Páginas: 304
    • Fecha de edición: 2009

    pvp.43,70 €

    Disponible entre 11 y 20 dias

    No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. "Marketing Accountability" by Malcolm ...

  • The Ethical Executive "Avoiding The Traps Of The Unethical Workplace"

    The Ethical Executive "Avoiding The Traps Of The Unethical Workplace"
     Avoiding The Traps Of The Unethical Workplace

    Hersey, Paul

    Kogan Page (2009)

    valoración

    • EAN: 9780749453350
    • Páginas: 160
    • Fecha de edición: 2009

    pvp.23,64 €

    Disponible entre 11 y 20 dias

    In the socially responsible, conscience-focused marketplaces of today, the demand for more ethical business processes and actions is increasing. Enron, Worldcom and - most recently - individual rogue financial traders have all helped to shake ...

  • Experimental Marketing "A Practical Guide To Interactive Brand Experiences"

    Experimental Marketing "A Practical Guide To Interactive Brand Experiences"
     A Practical Guide To Interactive Brand Experiences

    Smilansky, Shaz

    Kogan Page (2009)

    valoración

    • EAN: 9780749452759
    • Páginas: 272
    • Fecha de edición: 2009

    pvp.40,96 €

    Disponible entre 11 y 20 dias

    Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and ...

  • Project Governance "A Practical Guide To Effective Project Decision Making"

    Project Governance "A Practical Guide To Effective Project Decision Making"
     A Practical Guide To Effective Project Decision Making

    Garland, Ross

    Kogan Page (2009)

    valoración

    • EAN: 9780749453060
    • Páginas: 224
    • Fecha de edición: 2009

    pvp.63,70 €

    Disponible entre 11 y 20 dias

    Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. "Project Governance" takes readers through the logical steps required for the establishment of ...

  • Strategic Alliances And Marketing Partnerships "Gaining Competitive Advantage Through Collaboration And Partneri"

    Strategic Alliances And Marketing Partnerships "Gaining Competitive Advantage Through Collaboration And Partneri"
     Gaining Competitive Advantage Through Collaboration And Partneri

    Gibbs, Richard

    Kogan Page (2009)

    valoración

    • EAN: 9780749454845
    • Páginas: 256
    • Fecha de edición: 2009

    pvp.54,60 €

    Disponible entre 11 y 20 dias

    "Strategic Alliances and Marketing Partnerships" will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply ...

  • Emotional Intelligence Coaching

    Emotional Intelligence Coaching

    Neale, Stephen

    Kogan Page (2009)

    valoración

    • EAN: 9780749454586
    • Páginas: 244
    • Fecha de edición: 2009

    pvp.45,50 €

    Disponible entre 11 y 20 dias

    "Emotional Intelligence Coaching" examines how emotions and habits can impact on performance. Emotional intelligence is about recognising how the attitudes we have prevent us from reaching our potential and replacing them with more useful attitudes, ...

  • Making Sense Of Changing Management

    Making Sense Of Changing Management

    Cameron, Esther

    Kogan Page (2009)

    valoración

    • EAN: 9780749453107
    • Páginas: 384
    • Fecha de edición: 2009

    pvp.49,95 €

    Disponible entre 11 y 20 dias

    Written for students and professionals alike, "Making Sense of Change Management" is the classic text in the field of change management. It is aimed at anyone who wants to understand why change happens, how it ...

  • Managing Risk In Extreme Environments

    Managing Risk In Extreme Environments

    Martin, Duncan

    Kogan Page (2007)

    valoración

    • EAN: 9780749449452
    • Páginas: 192
    • Fecha de edición: 2007

    pvp.54,60 €

    Disponible entre 11 y 20 dias

    When it really is a matter of life and death, how do risk management strategies stand up to the pressure? Do such radical situations have a practical relevance to risk management policies in today's business ...

  • Strategic Human Resource Management "A Guide To Action"

    Strategic Human Resource Management "A Guide To Action"
     A Guide To Action

    Armstrong, Michael

    Kogan Page (2008)

    valoración

    • EAN: 9780749453756
    • Páginas: 248
    • Fecha de edición: 2008

    pvp.45,50 €

    Disponible entre 11 y 20 dias

    "Strategic Human Resource Management" provides practical guidance on putting complex HR strategies into practice. Presenting HRM strategies that have been formulated and developed by practitioners, academics and consultants, it demonstrates how these can be implemented ...

  • Hr Strategy For The High Performing Business

    Hr Strategy For The High Performing Business

    Eigenhuis, Ap

    Kogan Page (2008)

    valoración

    • EAN: 9780749454029
    • Páginas: 207
    • Fecha de edición: 2008

    pvp.40,96 €

    Disponible entre 11 y 20 dias

    "HR Strategy for the High Performing Business" encourages companies to analyse the weak points in their business and focus HR on transforming these problem areas. A unique checklist to identify areas of corporate weakness demonstrates ...