2005 Frank Cass Publishers

Modern marketing and advertising deeply influences the way we perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of ...

2004 Frank Cass Publishers

In two decades from the late 1970s, China experienced the most rapid social and economic changes in world history. Over 200 million rural inhabitants were lifted out of absolute poverty and tens of millions became ...

2004 Frank Cass Publishers

This publication provides an up-to-date assessment of the political and economic issues and is valuable reading for anyone wishing to understand contemporary Spain and Portugal. Following decades of relative isolation under authoritarian regimes, the success ...

2003 Frank Cass Publishers

This publication provides an up-to-date assessment of the political and economic issues and is valuable reading for anyone wishing to understand contemporary Spain and Portugal. Following decades of relative isolation under authoritarian regimes, the success ...

1999 Frank Cass Publishers

This work contributes to a better understanding of the growing subnational involvement in foreign affairs. It offers a general view of the most prominent aspects in the development of subnational foreign action around the world, ...