Libros de: Zackariasson, Peter

Mostrando 2 libros encontrados. (1 páginas).

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  Video Game Marketing "A Student Textbook"
  

  Dymek, Mikolaj Zackariasson, Peter

  Routledge (2016)

  

  • EAN: 9781138812277
  • Páginas: 156
  • Fecha de edición: 2016

  pvp.49,95 €

  Disponible entre 11 y 20 dias

  comprar

  The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being ...

  

• 

  The Business of Gamification "A Critical Analysis"
  

  Dymek, Mikolaj Zackariasson, Peter

  Routledge (2016)

  

  • EAN: 9781138824164
  • Páginas: 230
  • Fecha de edición: 2016

  pvp.139,95 €

  Disponible entre 11 y 20 dias

  comprar

  At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices ...