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Witt, Gregg L.
Libros de: Witt, Gregg L.
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The Gen Z Frequency "How Brands Tune in and Build Credibility "
Baird, Derek E. Witt, Gregg L.
Kogan Page (2018)
- EAN: 9780749482480
- Páginas: 240
- Fecha de edición: 2018
pvp.20,00 €
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Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic ...
