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Williams, Helena A.

Libros de: Williams, Helena A.

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  • Vintage Marketing Differentiation "The Origins of Marketing and Branding Strategies"

    Vintage Marketing Differentiation "The Origins of Marketing and Branding Strategies"

    Williams, Helena A. Williams, Robert L.

    Palgrave (2017)

    valoración

    • EAN: 9781137394316
    • Páginas: 249
    • Fecha de edición: 2017

    pvp.96,95 €

    Disponible entre 11 y 20 dias

    This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to ...