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Wilcox, Ronald T.

Libros de: Wilcox, Ronald T.

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  • Marketing Analytics "Essential Tools for Data-Driven Decisions"

    Marketing Analytics "Essential Tools for Data-Driven Decisions"

    Harris, Paul W. Venkatesan, Rajkumar Wilcox, Ronald T.

    University Virginia Press (2021)

    valoración

    • EAN: 9780813945156
    • Páginas: 294
    • Fecha de edición: 2021

    pvp.51,95 €

    Disponible entre 11 y 20 dias

    The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we ...