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Welch, Lawrence S.

Libros de: Welch, Lawrence S.

Mostrando 2 libros encontrados. (1 páginas).

  • Language in International Business "The Multilingual Reality of Global Business Expansion"

    Language in International Business "The Multilingual Reality of Global Business Expansion"

    Marschan-Piekkari, Rebecca Welch, Denice E. Welch, Lawrence S.

    Edward Elgar (2014)

    valoración

    • EAN: 9781848449893
    • Páginas: 288
    • Fecha de edición: 2014

    pvp.108,95 €

    Disponible entre 11 y 20 dias

    Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its ...

  • Foreign Operation Methods "Theory, Analysis, Strategy"

    Foreign Operation Methods "Theory, Analysis, Strategy"
     Theory, Analysis, Strategy

    Welch, Lawrence S.

    Edward Elgar (2008)

    valoración

    • EAN: 9781847209269
    • Páginas: 480
    • Fecha de edición: 2008

    pvp.50,50 €

    Disponible entre 11 y 20 dias

    Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, ...