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Vila-Lopez, Natalia
Libros de: Vila-Lopez, Natalia
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Brand Management in Higher Education "An Empiral Estudy through the Agents Involved"
Casanoves Boix, Javier Kuster, Ines Vila-Lopez, Natalia
Aranzadi Editorial (2019)
- EAN: 9788413083308
- Páginas: 293
- Fecha de edición: 2019
pvp.47,37 €
Disponible entre 3 y 7 días
What is brand capital? And how to manage it strategically in higher education institutions.
Brand implies more than just the producers promise to the consumer, it is a link based on the perceptions and ...
