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Szmigin, Isabelle
Libros de: Szmigin, Isabelle
Mostrando 2 libros encontrados. (1 páginas).
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Consumer Behaviour
Piacentini, Maria Szmigin, Isabelle
Oxford University Press (2018)
- EAN: 9780198786238
- Páginas: 528
- Fecha de edición: 2018
pvp.59,95 €
Disponible entre 11 y 20 dias
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on today's marketing professionals.
The latest ... -
Understanding The Consumer
Szmigin, Isabelle
Russell Sage Foundation (2003)
- EAN: 9780761947011
- Páginas: 202
- Fecha de edición: 2003
pvp.44,90 €
Disponible entre 11 y 20 dias
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical ...
