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Street, Rod

Libros de: Street, Rod

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  • The Multichannel Challenge "Integrating Customer Experiences For Profit"

    The Multichannel Challenge "Integrating Customer Experiences For Profit"
     Integrating Customer Experiences For Profit

    Bruce, Lindsay Street, Rod Wilson, Hugh

    Butterworth-Heinemann (2008)

    valoración

    • EAN: 9780750687119
    • Páginas: 240
    • Fecha de edición: 2008

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative ...