Stanton, John L.

Libros de: Stanton, John L.

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  • Principles of Marketing

    Calvo Porral, Cristina Stanton, John L.

    Esic (2017)

    valoración

    • EAN: 9788417024352
    • Páginas: 310
    • Fecha de edición: 2017

    pvp.20,00 €

    En stock

    Marketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their ...