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Solberg, Carl Arthur

Libros de: Solberg, Carl Arthur

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  • International Marketing "Strategy development and implementation"

    International Marketing "Strategy development and implementation"

    Solberg, Carl Arthur

    Routledge (2017)

    valoración

    • EAN: 9781138738058
    • Páginas: 402
    • Fecha de edición: 2017

    pvp.44,95 €

    Disponible entre 11 y 20 dias

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of ...