Smith, Andrew

Libros de: Smith, Andrew

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  • Consumer Behaviour and Analytics

    Smith, Andrew

    Routledge (2023)

    valoración

    • EAN: 9781032388342
    • Páginas: 230
    • Fecha de edición: 2023

    pvp.54,95 €

    En stock

    The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, ...