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Plenert, Gerhard

Libros de: Plenert, Gerhard

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  • Toyota's Global Marketing Strategy " Innovation Through Breakthrough Thinking and Kaizen "

    Toyota's Global Marketing Strategy " Innovation Through Breakthrough Thinking and Kaizen "

    Hibino, Shozo Noguchi, Koichiro Plenert, Gerhard

    Routledge (2017)

    valoración

    • EAN: 9781138059412
    • Páginas: 184
    • Fecha de edición: 2017

    pvp.42,95 €

    Disponible entre 11 y 20 dias

    There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind ...