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Parowicz, Izabella

Libros de: Parowicz, Izabella

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  • Cultural Heritage Marketing "A Relationship Marketing Approach to Conservation Services"

    Cultural Heritage Marketing "A Relationship Marketing Approach to Conservation Services"

    Parowicz, Izabella

    Palgrave (2018)

    valoración

    • EAN: 9783030002862
    • Páginas: 158
    • Fecha de edición: 2018

    pvp.59,95 €

    Disponible entre 11 y 20 dias

    Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, ...