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Pantidos, Constantinos
Libros de: Pantidos, Constantinos
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Living Brands "How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability"
Pantidos, Constantinos
LID Publishing (2018)
- EAN: 9781911498797
- Páginas: 556
- Fecha de edición: 2018
pvp.34,95 €
Disponible entre 11 y 20 dias
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human ...
