Palmatier, Robert W.

Libros de: Palmatier, Robert W.

Mostrando 2 libros encontrados. (1 páginas).


  • Marketing Channel Strategy "An Omni-Channel Approach"

    El-Ansary, Adel Palmatier, Robert W. Sivadas, Eugene Stern, Louise

    Routledge (2019)

    valoración

    • EAN: 9780367821234
    • Páginas: 402
    • Fecha de edición: 2019

    pvp.72,95 €

    Disponible entre 11 y 20 dias

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing ...

  • Marketing Strategy "Based on First Principles and Data Analytics"

    Palmatier, Robert W. Sridhar, Shrihari

    Macmillan Publishers (2021)

    valoración

    • EAN: 9781352011463
    • Páginas: 382
    • Fecha de edición: 2021

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of ...