Palmatier, Robert W.
Libros de: Palmatier, Robert W.
Mostrando 2 libros encontrados. (1 páginas).
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Marketing Channel Strategy "An Omni-Channel Approach"
El-Ansary, Adel Palmatier, Robert W. Sivadas, Eugene Stern, Louise
Routledge (2019)
- EAN: 9780367821234
- Páginas: 402
- Fecha de edición: 2019
pvp.72,95 €
Disponible entre 11 y 20 dias
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing ...
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Marketing Strategy "Based on First Principles and Data Analytics"
Palmatier, Robert W. Sridhar, Shrihari
Macmillan Publishers (2021)
- EAN: 9781352011463
- Páginas: 382
- Fecha de edición: 2021
pvp.69,95 €
Disponible entre 11 y 20 dias
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of ...