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O'Shaughnessy, Nicholas J.
Libros de: O'Shaughnessy, Nicholas J.
Mostrando 2 libros encontrados. (1 páginas).
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Marketing the Third Reich " Persuasion, Packaging and Propaganda "
O'Shaughnessy, Nicholas J.
Routledge (2017)
- EAN: 9781138060586
- Páginas: 272
- Fecha de edición: 2017
pvp.41,95 €
Disponible entre 11 y 20 dias
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing ...
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Political Marketing "Theory and Concepts"
Henneberg, Stephan C.M. O'Shaughnessy, Nicholas J. Ormrod, Robert P.
Sage Publications (2013)
- EAN: 9780857025814
- Páginas: 224
- Fecha de edición: 2013
pvp.39,95 €
Disponible entre 11 y 20 dias
"Political Marketing: Theories and Concepts" provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and ...
