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Ormrod, Robert P.

Libros de: Ormrod, Robert P.

Mostrando 1 libros encontrados. (1 páginas).

  • Political Marketing "Theory and Concepts"

    Political Marketing "Theory and Concepts"

    Henneberg, Stephan C.M. O'Shaughnessy, Nicholas J. Ormrod, Robert P.

    Sage Publications (2013)

    valoración

    • EAN: 9780857025814
    • Páginas: 224
    • Fecha de edición: 2013

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    "Political Marketing: Theories and Concepts" provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and ...