Morrison, Alastair M.
Libros de: Morrison, Alastair M.
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Marketing and Managing Tourism Destinations
Morrison, Alastair M.
Routledge (2018)
- EAN: 9781138897298
- Páginas: 690
- Fecha de edición: 2018
pvp.64,95 €
Disponible entre 11 y 20 dias
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well ...