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Mishra, Anubhav

Libros de: Mishra, Anubhav

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  • Integrated Advertising, Promotion, and Marketing "Communicating in a Digital World"

    Integrated Advertising, Promotion, and Marketing "Communicating in a Digital World"

    Mishra, Anubhav Vijay, Tata Sai

    Routledge (2023)

    valoración

    • EAN: 9781032603100
    • Páginas: 382
    • Fecha de edición: 2023

    pvp.49,95 €

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    This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance ...