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Milligan, Andy
Libros de: Milligan, Andy
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Myths of Branding "A Brand Is Just a Logo, and Other Popular Misconceptions "
Bailey, Simon Milligan, Andy
Kogan Page (2019)
- EAN: 9780749483098
- Páginas: 240
- Fecha de edición: 2019
pvp.20,95 €
Disponible entre 11 y 20 dias
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...
