McStay, Andrew
Libros de: McStay, Andrew
Mostrando 1 libros encontrados. (1 páginas).
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The Mood of Information Online Behavioural Advertising
Mcstay, Andrew
Continuum International Publishing Group Ltd. (2011)
- EAN: 9781441176141
- Páginas: 176
- Fecha de edición: 2011
pvp.80,00 €
Disponible entre 11 y 20 dias
Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. "The Mood of Information" explores the relatively recent phenomenon of online behavioural advertising ...