McStay, Andrew

Libros de: McStay, Andrew

Mostrando 1 libros encontrados. (1 páginas).


  • The Mood of Information Online Behavioural Advertising

    Mcstay, Andrew

    Continuum International Publishing Group Ltd. (2011)

    valoración

    • EAN: 9781441176141
    • Páginas: 176
    • Fecha de edición: 2011

    pvp.80,00 €

    Disponible entre 11 y 20 dias

    Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. "The Mood of Information" explores the relatively recent phenomenon of online behavioural advertising ...