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Mamali, Elizabeth

Libros de: Mamali, Elizabeth

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  • Marketing Myopia

    Marketing Myopia

    Diderich, Monique Mamali, Elizabeth

    Macat (2017)

    valoración

    • EAN: 9781912127337
    • Páginas: 94
    • Fecha de edición: 2017

    pvp.7,95 €

    Disponible entre 11 y 20 dias

    Theodore Levitts 1960 article 'Marketing Myopia' is a business classic that earned its author the nickname 'the father of modern marketing'. It is also a beautiful demonstration of the problem solving skills that are crucial ...