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Macrury, Iain

Libros de: Macrury, Iain

Mostrando 1 libros encontrados. (1 páginas).

  • The Advertising Handbook

    The Advertising Handbook

    Hardy, Jonathan Macrury, Iain Powell, Helen

    Routledge (2018)

    valoración

    • EAN: 9781138678835
    • Páginas: 280
    • Fecha de edición: 2018

    pvp.44,95 €

    Disponible entre 11 y 20 dias

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising ...