Maclaran, Pauline
Libros de: Maclaran, Pauline
Mostrando 2 libros encontrados. (1 páginas).
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Consumption and Spirituality
Maclaran, Pauline Rinallo, Diego Scott, Linda
Routledge (2017)
- EAN: 9781138224537
- Páginas: 272
- Fecha de edición: 2017
pvp.48,95 €
Disponible entre 11 y 20 dias
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection ...
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Contemporary Issues In Marketing And Consumer Behaviour
Maclaran, Pauline Parsons, Elizabeth
Butterworth-Heinemann (2009)
- EAN: 9780750687393
- Páginas: 202
- Fecha de edición: 2009
pvp.37,70 €
Disponible entre 11 y 20 dias
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, "Contemporary Issues in ...