Liozu, Stephan M.

Libros de: Liozu, Stephan M.

Mostrando 1 libros encontrados. (1 páginas).


  • Innovation in Pricing "Contemporary Theories and Best Practices"

    Hinterhuber, Andreas Liozu, Stephan M.

    Routledge (2017)

    valoración

    • EAN: 9781138738270
    • Páginas: 418
    • Fecha de edición: 2017

    pvp.63,95 €

    Disponible entre 11 y 20 dias

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many ...