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Leigh, Rich

Libros de: Leigh, Rich

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  • Myths of PR "All Publicity is Good Publicity and Other Popular Misconceptions "

    Myths of PR "All Publicity is Good Publicity and Other Popular Misconceptions "

    Leigh, Rich

    Kogan Page (2017)

    valoración

    • EAN: 9780749479596
    • Páginas: 224
    • Fecha de edición: 2017

    pvp.21,00 €

    Disponible entre 11 y 20 dias

    Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. ...