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Lamson, Melissa

Libros de: Lamson, Melissa

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  • Market Entry into the USA "Why European Companies Fail and How to Succeed"

    Market Entry into the USA "Why European Companies Fail and How to Succeed"

    Drews, Ralf Lamson, Melissa

    Springer Verlag (2015)

    valoración

    • EAN: 9783319171234
    • Páginas: 125
    • Fecha de edición: 2015

    pvp.57,20 €

    Disponible entre 11 y 20 dias

    This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region ...