Kotler, Wendy
Libros de: Kotler, Wendy
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Museum Marketing And Strategy. Designing Missions, Building Audiences, Generating Revenue And Resources.
Kotler, Neil Kotler, Philip Kotler, Wendy
Jossey - Bass Publishers (2008)
- EAN: 9780787996918
- Páginas: 544
- Fecha de edición: 2008
pvp.58,50 €
Disponible entre 11 y 20 dias
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. ...