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Keller, Kevin Lane
Libros de: Keller, Kevin Lane
Mostrando 5 libros encontrados. (1 páginas).
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Marketing Management
Chernev, Alexander Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2021)
- EAN: 9781292404813
- Páginas: 610
- Fecha de edición: 2021
pvp.75,15 €
Disponible entre 11 y 20 dias
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of ...
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Marketing Management "European Edition"
Brady, Mairead Goodman, Malcolm Hansen, Torben Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2019)
- EAN: 9781292248448
- Páginas: 802
- Fecha de edición: 2019
pvp.79,95 €
Disponible entre 11 y 20 dias
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial ...
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Strategic Brand Management "Building, Measuring, and Managing Brand Equity"
Keller, Kevin Lane
Prentice-Hall International Ed (2012)
- EAN: 9780273779414
- Páginas: 592
- Fecha de edición: 2012
pvp.90,43 €
Disponible entre 11 y 20 dias
Kellers market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, ...
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A Framework for Marketing Management "Global Edition"
Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2015)
- EAN: 9781292093147
- Páginas: 352
- Fecha de edición: 2015
pvp.68,59 €
Disponible entre 11 y 20 dias
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a ...
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Administración Estratégica de Marca
Keller, Kevin Lane
Prentice-Hall International Ed (2008)
- EAN: 9789702612841
- Páginas: 692
- Fecha de edición: 2008
pvp.32,95 €
Disponible entre 3 y 7 días
Este libro trata acerca de las marcas: por qué son importantes y qué representan para los consumidores. Ahora más que nunca, los productos nuevos se deben lanzar con habilidad y las marcas existentes se deben ...
