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Kapferer, Jean Noel
Libros de: Kapferer, Jean Noel
Mostrando 3 libros encontrados. (1 páginas).
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Advances in Luxury Brand Management
Brexendorf, Tim Oliver Kapferer, Jean Noel Kernstock, Joachim Powell, Shaun M.
Palgrave (2017)
- EAN: 9783319511269
- Páginas: 256
- Fecha de edición: 2017
pvp.127,95 €
Disponible entre 11 y 20 dias
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique ...
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The Kapferer on Luxury "How Luxury Brands Can Grow Yet Remain Rare"
Kapferer, Jean Noel
Kogan Page (2015)
- EAN: 9780749474362
- Páginas: 240
- Fecha de edición: 2015
pvp.39,95 €
Disponible entre 11 y 20 dias
Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers ...
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The New Strategic Brand Management "Advanced Insights and Strategic Thinking"
Kapferer, Jean Noel
Kogan Page (2012)
- EAN: 9780749465155
- Páginas: 512
- Fecha de edición: 2012
pvp.53,95 €
Disponible entre 11 y 20 dias
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not ...
