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Juska, Jerome M.

Libros de: Juska, Jerome M.

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  • Integrated Marketing Communication "Advertising and Promotion in a Digital World"

    Integrated Marketing Communication "Advertising and Promotion in a Digital World"

    Juska, Jerome M.

    Routledge (2017)

    valoración

    • EAN: 9781138695443
    • Páginas: 230
    • Fecha de edición: 2017

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    This book shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students ...