Jullien, Bernard

Libros de: Jullien, Bernard

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  • Rethinking Innovation and Design for Emerging Markets "Inside the Renault Kwid Project"

    Jullien, Bernard Lung, Yannick Midler, Christophe

    Crc Press Inc. (2017)

    valoración

    • EAN: 9781138037205
    • Páginas: 178
    • Fecha de edición: 2017

    pvp.53,95 €

    Disponible entre 11 y 20 dias

    The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and ...