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Johnston, Paul

Libros de: Johnston, Paul

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  • Value-ology "Aligning sales and marketing to shape and deliver profitable customer value propositions"

    Value-ology "Aligning sales and marketing to shape and deliver profitable customer value propositions"

    Danheiser, Stacey Johnston, Paul Kelly, Simon

    Palgrave (2017)

    valoración

    • EAN: 9783319456256
    • Páginas: 199
    • Fecha de edición: 2017

    pvp.38,50 €

    Disponible entre 11 y 20 dias

    This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the ...