Hollensen, Svend

2010 Prentice-Hall Financial Times

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around ...

2010 Pearson Educacion S.A.

Los profesores Svend Hollensen y Jesús Arteaga muestran en este libro no sólo cómo funciona el marketing internacional, sino como se aplica en las decisiones reales tomadas en las empresas de todo el mundo y ...

2004 Prentice Hall

Comprehensive and user-friendly, Global Marketing- A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this ...