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Hinterhuber, Andreas

Libros de: Hinterhuber, Andreas

Mostrando 2 libros encontrados. (1 páginas).

  • Innovation in Pricing "Contemporary Theories and Best Practices"

    Innovation in Pricing "Contemporary Theories and Best Practices"

    Hinterhuber, Andreas Liozu, Stephan M.

    Routledge (2017)

    valoración

    • EAN: 9781138738270
    • Páginas: 418
    • Fecha de edición: 2017

    pvp.63,95 €

    Disponible entre 11 y 20 dias

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many ...

  • Value First Then Price "Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers"

    Value First Then Price "Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers"

    Hinterhuber, Andreas Snelgrove, Todd C.

    Routledge (2016)

    valoración

    • EAN: 9781138101630
    • Páginas: 242
    • Fecha de edición: 2016

    pvp.49,95 €

    Disponible entre 11 y 20 dias

    Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price ...