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Hill, Dan
Libros de: Hill, Dan
Mostrando 3 libros encontrados. (1 páginas).
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Emotionomics "Leveraging Emotions For Business Success"
Leveraging Emotions For Business SuccessHill, Dan
Kogan Page (2010)
- EAN: 9780749461898
- Páginas: 288
- Fecha de edición: 2010
pvp.21,80 €
Disponible entre 11 y 20 dias
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
For far too ... -
About Face: The Secrets Of Emotionally Effective Advertising
Hill, Dan
Kogan Page (2010)
- EAN: 9780749457570
- Páginas: 224
- Fecha de edición: 2010
pvp.29,10 €
Disponible entre 11 y 20 dias
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.
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pvp.36,38 €
Disponible entre 11 y 20 dias
'I believe that 'emotion' is where it's at' - Tom Peters. For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are ...
